Portfolio Highlights
This portfolio highlights a selection of my academic projects in marketing, analytics, and strategy. Each project reflects my ability to analyze data, understand consumer behavior, and develop marketing recommendations based on real insights. Through these experiences, I’ve built a strong foundation in data driven marketing and strategic thinking, and I’m excited to continue applying these skills in a professional setting.
Featured Projects
Below are some of my key projects from coursework at James Madison University, including COB 300, Marketing Analytics, and IMC. Each project showcases a different aspect of my skill set, from strategy development and team collaboration to data analysis and campaign planning. Together, they represent how I approach marketing problems and turn insights into actionable solutions.
COB 300 Business Plan
This project involved developing a full business plan for ElectriQi, a startup centered around PowerPucks, portable magnetic wireless phone chargers designed for convenience and shareability. Working in a team, we conducted market research, identified a target audience, and built a complete marketing and financial strategy. The project included competitive analysis, pricing, distribution, and promotional planning, along with detailed financial projections and operational considerations. Overall, this experience strengthened my ability to collaborate, analyze data, and translate insights into a comprehensive business strategy.
Key Skills
Market research • Team collaboration • Strategic planning • Financial analysis • Consumer insights
IMC Project
This project involved developing a full Integrated Marketing Communications (IMC) campaign for Shenandoah Caverns, focused on increasing awareness and driving visitation. Working in a team, we created a cohesive campaign centered around the theme “Memories made in every direction,” and built out strategies across multiple channels including social media, print, and promotional materials. The project required in-depth audience analysis, brand positioning, and the creation of consistent messaging and visuals across all touchpoints. Overall, this experience strengthened my ability to develop integrated campaigns, apply creative strategy, and ensure brand consistency across different forms of media.
Key Skills
Integrated marketing strategy • Brand consistency • Audience analysis • Creative development • Multi-channel campaigns
MKTG 482 Market Analysis Project
This project focused on using data-driven analysis to guide product development and market targeting for a potential Garmin smart water bottle . As part of a team, I helped design and analyze a consumer survey using conjoint and cluster analysis to identify which product features mattered most and how different customer segments behaved. We evaluated tradeoffs across attributes like capacity, material, lid type, and hydration tracking functionality, and used the results to develop clear product recommendations and target personas. The project strengthened my ability to translate data into actionable insights, build segmentation strategies, and support marketing decisions with quantitative analysis.
Key Skills
Conjoint analysis • Cluster analysis • Market segmentation • Data visualization (Power BI) • Survey design • Insight-driven strategy • RStudio
Lets Connect
I am always open to new opportunities and collaborations. If you are a recruiter looking for dedicated talent, or a business seeking strategic marketing expertise, I invite you to connect. Let's discuss how my experience can benefit your team or project.